Relational benefits and quality of relation – towards understanding of the ties between science and business

• Authors: Grzegorczyk Małgorzata

Title variants

PL

Korzyści relacyjne i jakość relacji – w kierunku zrozumienia powiązań nauki i biznesu

• Languages of publication: EN PL

Abstracts

EN

The goal of this article is to answer the question in what way relational marketing and in particular, the concept of relational benefits, as well as quality of relation may influence the transfer of knowledge and technologies from universities to business. Another goal is to highlight significant, future directions of research in this area. Integration of the theory of relational marketing and technology transfer may create a new framework for fuller understanding of the ties between science and business. Research in this area may contribute to the expansion and development of the theory of relational marketing, which until now was limited to the analysis of relations within a single sector. The results of conducted research show that ties characterized by high relational engagement are common, recognized by both academic and business environment as precious and play an important role in stimulating innovations. The quality of relations and relational benefits may play an important role in building long-term ties between universities and the industry. Integration of behavioural theories with the theory of technology transfer may contribute to a better understanding of the behaviour of particular participants of the transfer on the individual level.

PL

Celem artykułu jest odpowiedź na pytanie w jaki sposób marketing relacji, w szczególności koncepcja korzyści relacyjnych oraz jakości relacji może wpływać na transfer wiedzy i technologii z uczelni do biznesu. Celem jest także wskazanie istotnych przyszłych kierunków badań w tym zakresie. Integracja teorii marketingu relacji i transferu technologii może stworzyć nowe ramy dla pełniejszego zrozumienia powiazań pomiędzy nauką a biznesem. Badania w tym zakresie mogą także przyczynić się do poszerzenia i rozwoju teorii marketingu relacji, która do tej pory ograniczała się do analizy relacji w ramach jednego sektora. Wyniki przeprowadzonych badań wskazują, że powiązania o wysokim relacyjnym zaangażowaniu są powszechne, uznawane zarówno przez środowisko akademickie jak i biznesowe za cenne oraz odgrywają ważną rolę w stymulowaniu innowacji. Jakość relacji oraz korzyści relacyjne mogą odgrywać istotną rolę w budowaniu długoterminowych powiązań pomiędzy uczelniami i przemysłem. Integracja teorii behawioralnych z teorią transferu technologii może przyczynić się do lepszego zrozumienia zachowania poszczególnych uczestników transferu na poziomie indywidualnym.

Keywords

EN

relational marketing; relational benefits; behavioral theories; technology transfer; commercialization; cooperation; university; company

PL

marketing relacji; korzyści relacyjne; teorie behawioralne; transfer technologii; komercjalizacja; współpraca; uczelnia; firma

• Publisher: Sieć Badawcza Łukasiewicz - Instytut Lotnictwa
• Journal: Marketing Instytucji Naukowych i Badawczych
• Year: 2016
• Issue: 2(20)
• Pages: 1-16

Dates

online

2016-06

Contributors

author

Grzegorczyk Małgorzata

• Uniwersytet Łódzki

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Notes

EN

Available in Open Access.

PL

Publikacja w otwartym dostępie (Open Access).

Identifiers

DOI

10.14611/minib.20.03.2016.07

DOI

10.14611/minib.20.03.2016.01