Реклама как явление современного социокультурного пространства

• Authors: Ю.В. Пидшморга

Title variants

EN

Advertising as a phenomenon of contemporary social and cultural space

• Languages of publication: RU EN

Abstracts

EN

This article is devoted to the consideration of advertising as a phenomenon of contemporary social and cultural space. It is determined by the historical background and factors contributing to the development of advertising as a mass phenomenon of modern times. Substantiated nature of culturological concept of advertising is paid attention to, too.

Keywords

EN

advertising; market producers; system of mass communication; mass consciousness; consumer; mass society

• Publisher: Instytut Studiów Międzynarodowych i Edukacji Humanum
• Journal: Społeczeństwo i Edukacja. Międzynarodowe Studia Humanistyczne
• Year: 2012
• Issue: 2
• Pages: 265-271

Contributors

author

Ю.В. Пидшморга