PL EN


2012 | 2 | 265-271
Article title

Реклама как явление современного социокультурного пространства

Content
Title variants
EN
Advertising as a phenomenon of contemporary social and cultural space
Languages of publication
RU EN
Abstracts
EN
This article is devoted to the consideration of advertising as a phenomenon of contemporary social and cultural space. It is determined by the historical background and factors contributing to the development of advertising as a mass phenomenon of modern times. Substantiated nature of culturological concept of advertising is paid attention to, too.
Contributors
References
Document Type
Publication order reference
Identifiers
YADDA identifier
bwmeta1.element.desklight-ea8967ca-7a2c-4032-8b46-72944d3519f2
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