Title variants
Advertising as a phenomenon of contemporary social and cultural space
Languages of publication
Abstracts
This article is devoted to the consideration of advertising as a phenomenon of contemporary social and cultural space. It is determined by the historical background and factors contributing to the development of advertising as a mass phenomenon of modern times. Substantiated nature of culturological concept of advertising is paid attention to, too.
Year
Issue
Pages
265-271
Physical description
Contributors
author
References
Document Type
Publication order reference
Identifiers
YADDA identifier
bwmeta1.element.desklight-ea8967ca-7a2c-4032-8b46-72944d3519f2