Relacyjna teoria komunikacji a marketing relacji w polityce

• Authors: Ewa Maria Marciniak
• Languages of publication: PL

Abstracts

EN

In the context of the phenomena known as the third era of political communication, which defines for instance individualization of the relationship between politician and voter, it seems reasonable to search for answers to questions about the development trends of political marketing. The article presents the concept of relationship marketing in politics. The background to considerations is systempragmatic theory of communication otherwise known as the theory of the relationship. It allows to notice the importance of dialogue functioning of policy entities and permanent contacts of politicians with voters.

Keywords

EN

political communication,; relationship marketing,; relationship theory,; individualization of relationship

• Publisher: Instytut Nauk Politycznych Uniwersytetu Warszawskiego
• Journal: Studia Politologiczne
• Year: 2012
• Volume: 24
• Pages: 87-103

Contributors

author

Ewa Maria Marciniak