PL
The article considers the relationship between film and tourism in the initial period of the Polish People's Republic (PPR). It puts forward the question about the possibility of applying the concept of film tourism (film-induced tourism) to research into the relationship of the cinematographic industry and tourism in Poland in the 1950s. The presented argument assumes that considerations in this field should rely on textual analyses, extended by reception of supplementary materials. Research into the phenomenon of the relationship between film and tourism requires understanding the realities of how the tourism industry functions, hence the article also discusses the key problems associated with the growth of tourism in Poland and Czechoslovakia in the 1950s. The proposed research approach is illustrated by a discussion of the film-tourism relationship on the example of the first post-war Polish-Czechoslovakian co-production entitled What Will My Wife Say to This? (Co řekne žena/Zadzwońcie do mojej żony, 1958, by Jaroslav Mach). The text considers the role the film was given in the process of building positive meanings associated with Poland as a tourist destination, and how these associations were constructed.