EN
Valency theory helps us to better understand how sentences and phrases are structured. In the field of German Linguistics there are two centres of valency research: in Leipzig and in Mannheim. In the first part, this article describes the valency model by Ulrich Engel, being the main representative of the Mann-heim valency centre. In the next two parts the author shows two examples of practical application of Engel’s valency model to didactics (teaching German syntax) and in the analysis of German advertise-ments. The demonstration of applying the knowledge of specific complements in teaching German syntax is based on many years of teaching practice by the author. The results of these analyses demonstrate the factual implementation of syntactical valency requirements in a text genre that is characterized by a high degree of brevity. In line with the initial premises, the argumentation in the last part of the article has for the first time established that compact marketing texts as used in advertisements often use reduced valency constructions.