Challenges in Cross-border E-commerce in the European Union

• Authors: Zoran Kalinić , Vladimir Ranković , Ljubina Kalinić

Title variants

PL

Wyzwania transgranicznego handlu elektronicznego w Unii Europejskiej

• Languages of publication: EN

Abstracts

EN

Electronic commerce (e-commerce), usually defined as trade conducted over computer networks, has attracted considerable attention for decades. Тhe paper presents the current state of development of retail e-commerce in the European Union, with particular analysis of development of cross-border online trade. Despite its considerable effort, the European Union is still far from an integrated market, as online shoppers still prefer domestic markets to other EU markets. The focus of the paper is on the main challenges of cross-border B2C e-commerce, i.e. online purchases of individual EU consumers made in other EU countries. Some important barriers to the establishment of a fully-integrated digital market in the European Union, including issues related to logistics and delivery, language and location, legal and tax regulation and geo-blocking, are addressed in detail. Finally, ongoing activities to reduce the influence of these obstacles are presented.

PL

Handel elektroniczny (e-commerce), określany jako handel prowadzony za pośrednictwem sieci komputerowych, od wielu lat jest przedmiotem szczególnego zainteresowania. W artykule przedstawiono stan rozwoju elektronicznego handlu detalicznego w Unii Europejskiej, ze szczególnym uwzględnieniem internetowego handlu transgranicznego. Pomimo podejmowanych wysiłków handel elektroniczny w Unii Europejskiej nie ma charakteru jednolitego rynku. Konsumenci preferują zakupy online na rynkach krajowych. W artykule skupiono się na głównych wyzwaniach związanych z transgranicznym handlem elektronicznym B2C (business to consumer), tj. zakupach online indywidualnych konsumentów dokonywanych w innych krajach UE. Szczegółowo przeanalizowano wybrane istotne ograniczenia w tworzeniu w pełni zintegrowanego rynku handlu elektronicznego w Unii Europejskiej, związane z logistyką i dostawą, językiem i lokalizacją, przepisami prawnymi i podatkowymi oraz tzw. geoblokowaniem. Wskazano również działania podejmowane w celu zmniejszenia wpływu wymienionych ograniczeń.

Keywords

EN

electronic commerce; cross-border e-commerce; barriers; Digital Single Market

PL

handel elektroniczny; transgraniczny handel elektroniczny; bariery handlu elektronicznego; jednolity rynek cyfrowy

• Publisher: Wydawnictwo Uniwersytetu Ekonomicznego w Krakowie
• Journal: Zeszyty Naukowe Uniwersytetu Ekonomicznego w Krakowie
• Year: 2018
• Issue: 5(977)
• Pages: 159-170

Contributors

author

Zoran Kalinić

• University of Kragujevac, Faculty of Economics, Liceja Knezevine Srbije 3, 34-000 Kragujevac, Serbia

author

Vladimir Ranković

• University of Kragujevac, Faculty of Economics, Liceja Knezevine Srbije 3, 34-000 Kragujevac, Serbia

author

Ljubina Kalinić

• Direktna Banka a.d., Kragujevac, Serbia

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Identifiers

DOI

10.15678/ZNUEK.2018.0977.0510