Factors determining the purchase of insurance products

• Authors: Anna Jańska , Arleta Kędra

Title variants

PL

Czynniki determinujące zakup produktów ubezpieczeniowych

• Languages of publication: EN

Abstracts

EN

This paper centres to the presentation of analyzed potential relations between the determinants of purchasing decisions regarding insurance products and socio-demographic variables, i.e. age, gender, place of residence, income, occupational status, and number of people in the household. The authors also examined whether making financial decisions in a household determines purchasing decisions concerning insurance products. The main hypothesis is: from the perspective of an elderly customer, inherent features of an analyzed insurance product are more vital than aspects regarding the sales process. The analysis was conducted using the ordered logit model, where factors determining purchases of insurance products were used as dependent variables.

Keywords

EN

insurance; ordered logit model; customers preferences; purchase decisions

• Publisher: Wydawnictwo Uniwersytetu Ekonomicznego we Wrocławiu
• Journal: Econometrics. Ekonometria. Advances in Applied Data Analytics
• Year: 2019
• Issue: vol. 23 no. 1
• Pages: 19-28

Contributors

author

Anna Jańska

author

Arleta Kędra