PL EN


2013 | 150 | 109-119
Article title

Information Technology in Retail Trade

Content
Title variants
Languages of publication
EN
Abstracts
EN
The modern information technology solutions are increasingly used in the retail trade. There are used in many different areas of enterprise mainly to improve the functioning of enterprise, offer customization, management of information and more efficient customer service. Information technology can not only improve the processes in the enterprise, but also affects the business relationship with the customers. Information technologies include among others such solutions as RFID, the mobile Shopping System, kiosk stores with touch screen, Electronic Shelf Labeling. Information technology are also connected with the use of Internet. The article presents the use of information technology in retail trade and results of the survey. The research was carried out among 300 selected retailers and 600 consumers at the turn of 2012. The aim of the study was to identify currently used and planned information technology in retail trade in Poland and the attitudes of consumers towards new solutions in retail.
Year
Volume
150
Pages
109-119
Physical description
Contributors
References
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Document Type
Publication order reference
Identifiers
ISSN
2083-8611
YADDA identifier
bwmeta1.element.desklight-f0c2c428-7737-4c78-9f3c-03f4c265f1c2
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