PL EN


2015 | 234 | 54-67
Article title

Social media – the challenges and the future direction of the recruitment process in HRM area

Content
Title variants
PL
Media społecznościowe – wyzwania i przyszłe kierunki procesu rekrutacji w obszarze HRM
Languages of publication
EN
Abstracts
EN
During over the last few years, the world of communication has been changing rapidly. The Internet and modern information technologies have led to the increasing popularity and using social media in different areas: in communication, new markets, new businesses, advertising and promotion companies. The main purpose of this article is to show the possibility of using social media in recruitment process and to present the impact of social media on Human Resource Management. Over 150 respondents, who participated in the research, help us explore the risks and benefits of using social media by employees for the organization’s reputation, and deliver suggestions for Human Resource Management policy.
PL
Szybko rozwijające się nowoczesne technologie informacyjne doprowadziły do coraz to większej popularności mediów społecznych w różnych dziedzinach życia: komunikacji, marketingu, tworzenia nowych rynków pracy, promocji i reklamy. Głównym celem artykułu jest pokazanie możliwości wykorzystania mediów społecznościowych w procesie rekrutacji. Przedstawiono wpływ mediów społecznościowych na zarządzanie zasobami ludzkimi. Badanie ankietowe przeprowadzone na próbie 150 respondentów, pozwoliło na przedstawienie zagrożeń i korzyści wynikających z komunikowania się pracowników i pracodawców za pomocą mediów społecznościowych. Na koniec podano zasady bezpiecznego i świadomego korzystania z tej formy komunikacji oraz określono istotne wskazówki dla polityki zarządzania zasobami ludzkimi w organizacjach.
Year
Volume
234
Pages
54-67
Physical description
Contributors
author
author
References
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Document Type
Publication order reference
Identifiers
ISSN
2083-8611
YADDA identifier
bwmeta1.element.desklight-f17bde56-ee98-4db8-8b0d-048804a9b85f
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