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2013 | 2(15) | 51-61
Article title

Wizerunek wewnętrzny w tworzeniu silnej marki kraju

Content
Title variants
Languages of publication
PL
Abstracts
EN
A strong nation brand is important for economic development of a country and the standard of living of its inhabitants. Apart from objective factors the perception of the country is also affected by various communication processes. The article discusses internal image impact on the holistic image of a country. The article presents the possibilities of the measurement of the internal country image. The author emphasizes the importance of techniques based on free associations in determining the internal country image. To illustrate theoretical considerations the author discusses results of the exploratory survey concerning the internal image of Poland.
Year
Issue
Pages
51-61
Physical description
Contributors
  • Uniwersytet Ekonomiczny we Wrocławiu
References
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Document Type
Publication order reference
Identifiers
YADDA identifier
bwmeta1.element.desklight-f1e312bd-785d-4e30-95a4-7080d921bd3d
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