Sport inaczej — o wejściu na polski rynek medialny telewizji Canal+

• Authors: Waldemar Mazur

Title variants

EN

Sport differently — about the entry of Canal+ television into the Polish media market

• Languages of publication: PL

Abstracts

EN

Canal+ television was the first fully paid and non-public premium broadcaster which appeared on the Polish television market. The article is an attempt to explain the circumstances under which Canal+ sports desk was established, and identify the solutions enabling private stations to dominate the market of TV sports coverage, especially football.

• Publisher: Wydawnictwo Uniwersytetu Wroclawskiego
• Journal: Dziennikarstwo i Media
• Year: 2015
• Volume: 6
• Pages: 61 - 68

Contributors

author

Waldemar Mazur

• Uniwersytet Wrocławski