PL EN


2014 | 22 | 4 | 144-152
Article title

Marketing and Social Innovation – A Comparative Analysis

Content
Title variants
Languages of publication
EN
Abstracts
EN
Purpose: The article contents are a synthetic presentation of the evolution of marketing and the hitherto development of social innovation as well as a comparison of the leading traits of both processes at the present stage of development. Based on this, there is an attempt to assess their impact on the social and economic development. Methodology: This article is of a theoretical nature. Findings: The idea and concept of marketing and social innovation have a great potential to serve socioeconomic development. To a certain degree, they have approximate or even common ideas and goals as well as similar concepts and effects. Social innovation is a support for marketing in the delivery of values and satisfaction to consumers and to a significant part of the society. It also independently affects raising the quality of life of the society, owing to socialisation, diffusion and aid in the more effective use of technological, organisational, managerial and marketing innovations. Value: The article is a part of the stream of current discussion on the place and role of marketing and social innovation in the contemporary economy and society.
Keywords
Year
Volume
22
Issue
4
Pages
144-152
Physical description
Dates
published
2014-12-15
Contributors
  • Kozminski University
References
  • Bollier, D. (2001). Public Assets, Private Profits. Reclaiming the American Commons in an Age of Market Enclosure. Washington, DC: New America Foundation.
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  • Czubała, A., Hadrian, P. and Wiktor, J.W. (2014). Marketing w 25-leciu gospodarki rynkowej w Polsce. Warszawa: PWE.
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  • Hackley, Ch. (2009). Marketing: A Critical Introduction. London: Sage Publications. Definition of the American Marketing Association.
  • Howaldt J., Schwarz M., Social Innovation: Concepts, research fields and international trends, www.internationalmonitoring.com.
  • Innowacyjność 2010, www.parp.gov.pl/files/74/81/380/10838.pdf.
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  • Kotler, Ph. and Keller, K.L. (2012). Marketing. Poznań: Dom Wydawniczy Rebis.
  • NCBR – annex to the Resolution No. 37/2012 of the NCBR Council of 28 November 2012.
  • Olejniczuk-Merta, A. (2013). Innowacje społeczne. Konsumpcja i rozwój, 1/2013.
  • Panek-Owsiańska. M., Innowacje społeczne. In: Wspólna odpowiedzialność. Rola innowacji. Forum odpowiedzialnego biznesu; http:// www.Youtube.com/watch?v=NB5eQr7ounc&feature=player_embedded.
  • The European Commission, http: www.socialinnovationeurope.eu
Document Type
Publication order reference
Identifiers
YADDA identifier
bwmeta1.element.desklight-f32c036f-0077-473c-afc3-010adb0c9383
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