EN
The existing scientific and methodological approaches to the evaluation of investment attractiveness of the region are considered. The comparative analysis of descriptive and rating methodologies, domestic approaches and methods of Western agencies is conducted. It was established that the rating methodologies are more visible in obtaining economic results, but do not take into account the regional aspect of the industry, and the methods of Western agencies overcome this shortcoming. It was determined that none of the methodologies do not fully take into account the environmental aspect of the investment attractiveness of the region.