Kulturowe osadzenie gatunku wobec globalizacji kulturowej (na przykładzie gatunków etykietalnych)

• Authors: Małgorzata Kita

Title variants

EN

Cultural settlement of the genre towards cultural globalization (example of etiquette genres)

• Languages of publication: PL

Abstracts

EN

After definition assignments authoress asks the question about the influence of the entry of Polish culture to the global expanse on genological forms of language politeness. Contact with the world (direct one or with technological support), creation of networking society, postmodern individualistic tendencies — are main reasons causing for centuries changes in the model of politeness in Poland. As the most important one — culturally conditioned — the authoress considers the change of orientation: from (unconditional) attitude towards YOU to the orientation directed on I. System of addressative forms is changing. New acts of speech connected with etiquette behaviour like emails, text messages, self-presentation, (self)praising appeared and have been accepted. There are changes in the model: compliment (who — whom — for what). There are also modifications in functions of polite exchanges for example reaction for compliment. However there is no sign of revolution. Traditional model, modified during 20th century, is coexisting with the new one, corelated with changes in the world which is global or being globalize

• Publisher: Wydawnictwo Uniwersytetu Wroclawskiego
• Journal: Język a Kultura
• Year: 2012
• Volume: 23
• Pages: 151 - 164

Contributors

author

Małgorzata Kita

• Uniwersytet Śląski w Katowicach