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2018 | 4(18) | 3 | 7-23

Article title

Different sources of market information and product innovativeness

Content

Title variants

Languages of publication

EN

Abstracts

EN
The purpose of this study is to identify whether the gathering of market information from different sources – i.e. from customers, competitors and other entities – is related to product innovativeness. The relationships proposed so far have not been empirically investigated but they can have important theoretical and practical implications for product innovation. To achieve the purpose of the paper data concerning 287 new products were used by applying confirmatory factor analysis and structural equation modelling. The findings indicate that the obtaining of market information from customers and market entities, other than customers and competitors, has a positive impact on product innovativeness, but there was no such relationship in the case of gathering information from competitors.

Year

Volume

Issue

3

Pages

7-23

Physical description

Dates

published
2018-07-30

Contributors

  • Gdańsk University of Technology, Faculty of Management and Economics, Marketing Department, Gdańsk, Poland,

References

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Document Type

Publication order reference

Identifiers

YADDA identifier

bwmeta1.element.desklight-f4b4f851-f186-4618-8b9a-a4da7e57756f
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