Raportowanie społecznej odpowiedzialności firm jako instrument public relations

• Authors: Anna Lewicka-Strzałecka

Title variants

EN

Reporting on Corporate Social Responsibility as a Public Relations Instrument

• Languages of publication: PL

Abstracts

EN

More and more firms voluntarily announce the reports in which they present data going beyond the standard information required by law. Such reports tend to become an important instrument of public relations of the firms. As it is a new one many doubts and dilemmas appear, starting from the purposefulness and efficiency of the report and ending at the technical details connected with its preparation. Some of them are presented and analysed in the paper.

Keywords

EN

corporate social responsibility; reporting; credibility

• Publisher: Instytut Filozofii i Socjologii Polskiej Akademii Nauk / Akademia Leona Koźmińskiego
• Journal: Prakseologia
• Year: 2008
• Issue: 148
• Pages: 185-197

Contributors

author

Anna Lewicka-Strzałecka

• Instytut Filozofii i Socjologii PAN, ul. Nowy Świat 72, 00-330 Warszawa