Raportowanie społecznej odpowiedzialności firm jako instrument public relations
Reporting on Corporate Social Responsibility as a Public Relations Instrument
Languages of publication
More and more firms voluntarily announce the reports in which they present data going beyond the standard information required by law. Such reports tend to become an important instrument of public relations of the firms. As it is a new one many doubts and dilemmas appear, starting from the purposefulness and efficiency of the report and ending at the technical details connected with its preparation. Some of them are presented and analysed in the paper.
Publication order reference