PL EN


2016 | 7 | 41-62
Article title

Obraz pojęcia reklamy w komunikacjach — wyniki badań

Title variants
EN
The image of the notion of advertising in communications — research results
Languages of publication
PL
Abstracts
EN
The Focal point of this article is to define the semantic of advertising within polish culture context. General conclusions concern the structural nature of advertising. What is the most interesting, the respondents point of view refers basically the economic dimension of advertising.
Keywords
Year
Volume
7
Pages
41-62
Physical description
Contributors
  • Uniwersytet Wrocławski
References
Document Type
Publication order reference
Identifiers
YADDA identifier
bwmeta1.element.desklight-f76618bc-a575-451b-ae76-21582f5fe9dc
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