Obraz pojęcia reklamy w komunikacjach — wyniki badań

• Authors: Mariusz Wszołek

Title variants

EN

The image of the notion of advertising in communications — research results

• Languages of publication: PL

Abstracts

EN

The Focal point of this article is to define the semantic of advertising within polish culture context. General conclusions concern the structural nature of advertising. What is the most interesting, the respondents point of view refers basically the economic dimension of advertising.

• Publisher: Wydawnictwo Uniwersytetu Wroclawskiego
• Journal: Dziennikarstwo i Media
• Year: 2016
• Volume: 7
• Pages: 41-62

Contributors

author

Mariusz Wszołek

• Uniwersytet Wrocławski