Perspektywy rozwoju marketingu politycznego

• Authors: Michał Jaśniok

Title variants

EN

Prospects for the Development of Political Marketing

• Languages of publication: PL

Abstracts

EN

In the article a hypothetical / predicted scenarios of the evolution of political marketing are presented as a consequence of the various phases of evolution of the market structure. The author presents in particular: (1) an analysis of development processes in politics as a philosophical issue, referring to the concept of Hegel, (2) reveals political processes from holistic perspective, (3) identifies the different phases of development of market evolution, (4) presents the in-depth hypotheses and (5) justify it by creating matrix of probability and significance various trends for the political market.

Keywords

PL

Marketing; Marketing polityczny; Polityka

EN

Marketing; Political marketing; Politics

• Publisher: Uniwersytet Ekonomiczny w Katowicach
• Journal: Studia Ekonomiczne
• Year: 2014
• Volume: 194
• Pages: 54-77

Contributors

author

Michał Jaśniok

References

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Identifiers

ISSN

2083-8611