Interactive Shopping Aids Usage by Consumers as a Way to Reduce Shopping Risk

• Authors: Radosław Mącik , Monika Nalewajek
• Languages of publication: EN

Abstracts

EN

Interactive shopping aids (ISA) became widely used by consumers in recent years. Paper presents results from two samples: conducted in 2012 and 2008. Some direct comparisons are made. Declared frequency of ISA usage was the base for analysis of demographic and psychographic variables influence on it with possible interactions. There was also path model utilized. Main findings include: growth of ISA usage popularity with fall of average frequency for particular ISA; age as main factor explaining ISA usage.

Keywords

EN

Customer; Risk

PL

Klient; Ryzyko

• Publisher: Uniwersytet Ekonomiczny w Katowicach
• Journal: Studia Ekonomiczne
• Year: 2013
• Volume: 151
• Pages: 107-118

Contributors

author

Radosław Mącik

author

Monika Nalewajek

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Identifiers

ISSN

2083-8611