PL EN


2013 | 151 | 107-118
Article title

Interactive Shopping Aids Usage by Consumers as a Way to Reduce Shopping Risk

Content
Title variants
Languages of publication
EN
Abstracts
EN
Interactive shopping aids (ISA) became widely used by consumers in recent years. Paper presents results from two samples: conducted in 2012 and 2008. Some direct comparisons are made. Declared frequency of ISA usage was the base for analysis of demographic and psychographic variables influence on it with possible interactions. There was also path model utilized. Main findings include: growth of ISA usage popularity with fall of average frequency for particular ISA; age as main factor explaining ISA usage.
Keywords
PL
Klient   Ryzyko  
EN
Customer   Risk  
Year
Volume
151
Pages
107-118
Physical description
Contributors
References
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Document Type
Publication order reference
Identifiers
ISSN
2083-8611
YADDA identifier
bwmeta1.element.desklight-f85b395b-4d0c-45d9-a26b-b6e32fb887d0
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