Finansowe aspekty rozwoju przedsiębiorstwa w okresie spowolnienia gospodarczego – analiza przypadku
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FINANCIAL ASPECTS OF COMPANY DEVELOPMENT IN THE PERIOD OF ECONOMIC SLOWDOWN – CASE STUDY
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The aim of this article is to present how harmful for financial standing might be aggressive strategy and development. This is especially true when company faces difficulties with selling its basic products. The company analysed in this article put the in-vestments and development as priority without thinking of profitability of these decisions. In the results the company was in 2010 on the edge of bankruptcy and even raising additional funds wasn’t helpful enough.
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