Uwarunkowania organizacyjne, marketingowe i rynkowe działalności innowacyjnej przedsiębiorstw

• Authors: Małgorzata Dolińska

Title variants

EN

Organizational, Marketing and Market Conditions of Companies’ Innovative Activity

• Languages of publication: PL

Abstracts

EN

For an enterprise, innovation is key to creating a competitive advantage and a superior customer value. Nowadays innovation markets are developed where firms collaborate among themselves and with partners during the accomplishment of innovation processes in the network. Development and application of innovations require highly competitive markets with their customers, a supportive innovative environment, flexible organizational structures as networks, and skilled human resources. Customers play an active role in innovative activity of companies and are capable of identifying novel ideas for development and application of them. The objective of this work is to explore the organizational, marketing and market conditions of innovative activity of companies. Questionnaire research on this subject was conducted in Lubelskie region in 2009. Summary results of these research are described in this work.

Keywords

PL

innowacje w przedsiębiorstwie; organizacja procesu innowacji; marketing innowacji

EN

innovations in company; organization of innovation process; innovation marketing

• Publisher: Katolicki Uniwersytet Lubelski Jana Pawła II. Towarzystwo Naukowe KUL
• Journal: Roczniki Ekonomii i Zarządzania
• Year: 2012
• Volume: 4(40)
• Pages: 201-213

Contributors

author

Małgorzata Dolińska

• Instytut Zarządzania na Wydziale Ekonomicznym Uniwersytetu Marii Curie-Skłodowskiej w Lublinie