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Journal
2013 | 154 | 97-116
Article title

Netnografia, czyli etnografia wirtualna – nowa forma badań etnograficznych

Content
Title variants
EN
Netnography, or virtual ethnography, as a new form of ethnographic research
Languages of publication
PL
Abstracts
EN
This article examines the method of virtual ethnography – or “netnography” – as used by scholars of organization and management studies. It describes the main problems organizational anthropologists may face when conducting research online. The issues discussed include cultural heterogeneity of virtual communities, the non-fundamental differences of virtual ethnography and ethnography, specifics of interactions, nativity, problems of observation, trouble with anthropological reflexivity, as well as the topics of trust and identity enactment.
Contributors
  • Akademia Leona Koźmińskiego, ul. Jagiellońska 57/59, 03-301 Warszawa, darekj@alk.edu.pl
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Document Type
Publication order reference
Identifiers
YADDA identifier
bwmeta1.element.desklight-fb0ecbb3-c67d-4d66-9410-86c3a1d35210
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