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Journal

2013 | 154 | 97-116

Article title

Netnografia, czyli etnografia wirtualna – nowa forma badań etnograficznych

Content

Title variants

EN
Netnography, or virtual ethnography, as a new form of ethnographic research

Languages of publication

PL

Abstracts

EN
This article examines the method of virtual ethnography – or “netnography” – as used by scholars of organization and management studies. It describes the main problems organizational anthropologists may face when conducting research online. The issues discussed include cultural heterogeneity of virtual communities, the non-fundamental differences of virtual ethnography and ethnography, specifics of interactions, nativity, problems of observation, trouble with anthropological reflexivity, as well as the topics of trust and identity enactment.

Contributors

  • Akademia Leona Koźmińskiego, ul. Jagiellońska 57/59, 03-301 Warszawa

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Document Type

Publication order reference

Identifiers

YADDA identifier

bwmeta1.element.desklight-fb0ecbb3-c67d-4d66-9410-86c3a1d35210
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