Technology roadmapping in Hungary: Some practical observations

• Authors: Bela Pataki , Zsuzsanna Szalkai , Szilvia Biro-Szigeti
• Languages of publication: EN

Abstracts

EN

Technology roadmapping (TRM) is a technique for exploring the evolution of markets, products, technologies, and their linkages. During our Hungarian TRM-applications we found important a clear business need; senior level ownership; effective communication; information and knowledge sharing; spending considerable time at the beginning; preferring less frequent but longer workshops than more frequent shorter ones; involving all related functions, active participation of senior managers; having a TRM-champion inside the company; a case-study-based training to teach TRM; and calling TRM a different name at the beginning.

Keywords

EN

Technology roadmapping, technology management, technology strategy, business strategy.

• Publisher: Prague Development Center, Czech Republic
• Journal: Perspectives of Innovations, Economics and Business
• Year: 2010
• Volume: 5
• Issue: 2
• Pages: 20-23

Dates

published

2010-06-08

Contributors

author

Bela Pataki

• Faculty of Economic and Social Sciences, Budapest University of Technology and Economics, Hungary

author

Zsuzsanna Szalkai

author

Szilvia Biro-Szigeti

References

• Albright, R., Kappel, T., 2003. “Roadmapping the corporation”, IEEE Engineering Management Review, Vol.31, No3, Third Quarter, pp.32-41
• McCarthy, R., 2003. “Linking technological change to business needs”, IEEE Engineering Management Review, Vol. 31, No3, Third Quarter, pp.49-53
• McMillan, A., 2003. “Roadmapping - agent of change”, IEEE Engineering Management Review, Vol.31, No3, Third Quarter, pp.42-48
• Phaal, R., Farrukh, C., Mitchell, R., Probert, D., 2003. “Starting-up roadmapping fast”, IEEE Engineering Management Review, Vol. 31, No. 3, Third Quarter, pp.54-60
• Phaal, R., Farrukh, C., Probert, D., 2001. “T-Plan - the fast start to technology roadmapping”, University of Cambridge, Institute for Manufacturing, Cambridge, UK
• Phaal, R., Farrukh, C., Probert, D., 2004. “Customizing roadmapping”, Research-Technology Management, Vol.47, No2, March-April, pp.26-37
• Phaal, R., Muller, G., 2009. “An architectural framework for roadmapping: Towards visual strategy“, Technological Forecasting & Social Change, Vol.76, Issue 1, pp.39-49
• Probert, D., Radnor, M., 2003. “Frontier experiences from industry-academia consortia”, Research-Technology Management, Vol. 46, No2, March-April, pp.27-59

Identifiers

DOI

http://dx.doi.org/10.15208/pieb.2010.37