PL EN


2010 | 16 | 133-157
Article title

Zastosowanie nowych mediów w procesie komunikacji politycznej na przykładzie kampanii prezydenckiej w Stanach Zjednoczonych w 2008 r.

Content
Title variants
Languages of publication
PL
Abstracts
EN
New media is a term used to encompass the emergence of digital, computerized or networked information and communication in the later part of the 20th century. The success of Barack Obama’s campaign, which used new media in the most effective way, proved that this is a method of communication with voters, and gaining their support can no longer be ignored. The use of new media enables mutual communication between voters and politics, gives the possibility of fundraising and gaining volunteers for campaigns. Politics begun to use new media technologies for everyday communication with the electorate and its impact is going to grow constantly.
Year
Volume
16
Pages
133-157
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Contributors
References
Document Type
Publication order reference
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bwmeta1.element.desklight-fb550011-6826-429c-8e8d-fba2061cf9d0
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