A different kind of massive attack: How the Bulgarian Ultranationalist Party Ataka engineered its political success using electronic media

• Authors: Elza Ibroscheva
• Languages of publication: EN

Abstracts

EN

Th is study explores the role of media in securing the electorate success of Ataka, Bul- garia’s ultra-right-wing party, as well as their contribution to the rise of nationalistic tendencies among the Bulgarian electorate. To accomplish this, the study sets two goals: fi rst, to explore the political and socio-cultural environment which has allowed for the growth of ultra-nationalist rhetoric in Bulgaria, and second, to examine how Ataka’s media publicity machine, with a specifi c focus on their new media tactics, have contributed to securing popular support for the virtually unfettered expression of ultra-nationalistic ideas. By conducting a critical analysis of Ataka’s use of electronic media, includ- ing websites, online forums, and other social networking tools, the study analyzes the importance of electronic media to a right wing party such as Ataka, that catapulted it from complete obscurity into a political force of national importance.

Keywords

EN

media; nationalism; populism; xenophobic rhetoric

• Publisher: Polskie Towarzystwo Komunikacji Społecznej
• Journal: Central European Journal of Communication
• Year: 2013
• Volume: 6
• Issue: 1(10)
• Pages: 51-66

Contributors

author

Elza Ibroscheva

• SOUTHERN ILLINOIS UNIVERSITY, USA