Marketing wyborczy na przykładzie kampanii prezydenckiej Aleksandra Kwaśniewskiego

• Authors: Bobrowska Anita

Title variants

EN

Marketing Pre-Election for Example the Presidential Campaign Aleksander KwaśNiewski

• Languages of publication: PL

Abstracts

EN

This publication is a work of a theoretical-analytical. The study focuses mainly on the concepts of political marketing and image Aleksander Kwasniewski, and describes marketing tools which were used in both campaigns. Particular attention was paid to the impact of Jolanta Kwaśniewska on both her husband's presidential campaign.

Keywords

EN

political campaign; Aleksander Kwasniewski; the Elections in 1995 and 2000; televised debates; Jolanta Kwaśniewska

• Publisher: Akademia Marynarki Wojennej (Polish Naval Academy), Gdynia, Poland
• Journal: Colloquium Wydziału Nauk Humanistycznych i Społecznych AMW
• Year: 2014
• Issue: 2
• Pages: 97-112

Contributors

author

Bobrowska Anita

• Akademia Marynarki Wojennej w Gdyni