PL EN


2013 | 151 | 96-106
Article title

Qualitative Insight at the Process of Purchasing

Content
Title variants
Languages of publication
EN
Abstracts
EN
The article is based on the results of qualitative research and is an attempt to find answers to questions about how the consumer decides to buy in contemporary retail environment on example of durable good. On the basis of projection techniques the consumers' decision making processes have been revealed and some of their determinants found for light users and non-users of the Internet.
Keywords
PL
EN
Year
Volume
151
Pages
96-106
Physical description
Contributors
References
  • Dijk J.A.G.M.: The Deepening Divide: Inequality in the Information Society. SAGE 2005.
  • Mącik R., Mazurek G, Mącik M.: Channel Characteristics Influence on Physical vs. Virtual Channel Choice for Information Search and Purchase - The Case of Polish Young Consumers. "International Journal of Cyber Society and Education" June 2012, Vol. 5, No. 1.
  • Mącik R., Nalewajek M.: Motywacja racjonalności w korzystaniu z ICT w procesie podejmowania decyzji zakupowych przez konsumenta w świetle wyników badań empirycznych. In: Badania marketingowe w zarządzaniu przedsiębiorstwem. Red. K. Mazurek-Łopacińska i M. Sobocińska. "Prace Naukowe Uniwersytetu Ekonomicznego we Wrocławiu", nr 237.
  • Mokhtarian P. L., Tang W. L.: Accounting for Taste Heterogeneity in Purchase Channel Intention Modeling: An Example from Northern California for Book Purchases. "Journal of Choice Modelling" 2009, 2(2).
  • Wpływ technologii informacyjnych i komunikacyjnych na zachowania konsumentów - studium empiryczne. Red. R. Mącik. Wydawnictwo UMCS, Lublin 2011.
Document Type
Publication order reference
Identifiers
ISSN
2083-8611
YADDA identifier
bwmeta1.element.desklight-fdda0ec1-5b3d-4f70-8e99-d4fdfbba8ee5
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