Employer Brand Role in HR Recruitment and Selection

• Authors: Olga Stariņeca
• Languages of publication: EN

Abstracts

EN

This paper’s research focuses on employer brand (EB) development as a solution for public sector organizations to attract the young specialists of Latvia. The author uses monographic research method, selection, comparison, induction and statistical data interpretation to explore the situation and potential outcomes of the proposed approach to Human Resource Recruitment and Selection. The research results show that public organizations in Latvia still need to improve their positioning on labour market and work harder on their EB.

Keywords

EN

Employer brand; Human Resources recruitment and selection

• Publisher: Sciendo
• Journal: Economics and Business
• Year: 2015
• Volume: 27
• Issue: 1
• Pages: 58-63

Dates

published

2015-08-01

online

2015-11-05

Contributors

author

Olga Stariņeca

• University of Latvia

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Identifiers

DOI

10.1515/eb-2015-0009