Compulsive Buying Behaviour in Estonian Market

• Authors: Marju Raudsepp , Oliver Parts
• Languages of publication: EN

Abstracts

EN

This research is conducted about compulsive buying behaviour in Estonia. The current research purpose is to find out how many people are affected by compulsive buying behaviour in Estonia and what factors are influencing this phenomenon. The research compares compulsive and usual buyers’ behavioural differences. The sample was 310 respondents and the research revealed that 8% of the respondents were compulsive consumers. Compulsive behaviour is influenced by materialistic factors.

Keywords

EN

Compulsive buying; credit card use; Estonia; materialism

• Publisher: Sciendo
• Journal: Economics and Business
• Year: 2015
• Volume: 27
• Issue: 1
• Pages: 81-85

Dates

published

2015-08-01

online

2015-11-05

Contributors

author

Marju Raudsepp

• LHV

author

Oliver Parts

• Tallinn University of Technology

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Identifiers

DOI

10.1515/eb-2015-0013