Intelektualni Kapital u Digitalnoj Ekonomiji / Intellectual Capital in Digital Economy

• Authors: Mihaela Stanivuk
• Languages of publication: EN

Abstracts

EN

Today’s companies are dependent on intangible assets consisting of informations, knowledge, innovations and creativity which are the main resources of the digital economy. To emerge and survive in the global market, in the digital age, today’s companies must own performances which will outshine the competition and achieve economic progress. These performances are reflected in the intellectual capital that is in the minds of the human resources of the company, their mutual relations as well as relations with external stakeholders. Intellectual capital is one of the crucial concepts in creating competitive advantage in the digital economy. The aim of this paper is to point out the hidden value of intellectual capital, which for decades matures in silence, waiting for the right moment to “explode”. The knowledge that the company owns, as well as the way in which it applies, today is a decisive factor for achieving the optimal development potential of the digital economy and to create a stabile social system. Presenting the different methods of measurement scientists enabled realization of ownership rights and meausuring intellectual capital of the company. Protection of intellectual capital is essential, because in the digital economy, where almost everything is done electronically, the term “abuse” was given a whole new meaning. Finally, intellectual capital is the ultimatum necessary to achieve market dominance and achieving economic prosperity.

HR

Današnje kompanije su zavisne od nematerijalne imovine koju čine informacije, znanje, inovacije i kreativost, a to su glavni resursi digitalne ekonomije. Da bi se pojavile i opstale na globalnom tržištu, u digitalnom dobu, današnje kompanije moraju posjedovati performanse kojima će zasjeniti konkurenciju i ostvariti privredni progres. Te performanse se ogledaju u intelektualnom kapitalu, odnosno u umovima ljudskih resursa kompanije, njihovim međusobnim odnosima, kao i odnosima sa eksternim saradnicima. Intelektualni kapital je jedan od krucijalnih koncepata kreiranja konkurentske prednosti u digitalnoj ekonomiji. Cilj ovog rada je ukazivanje na skrivenu vrijednost intelektualnog kapitala koja već decenijama sazrijeva u tišini i čeka pravi trenutak da “eksplodira”. Znanje koje kompanija posjeduje, kao i način na koji ga primjenjuje danas je odlučujući faktor za ostvarivanje optimalnog razvoja potencijala digitalne ekonomije, te stvaranje stabilnog društvenog sistema. Predstavljajući različite metode mjerenja naučnici su omogućili ostvarivanje prava vlasništva i mjerenje intelektualnog kapitala kompanije. Od esencijalnog značaja je zaštita intelektualnog kapitala, jer u digitalnoj ekonomiji, gdje se gotovo sve vrši elektronski, pojam “zloupotreba” je dobio sasvim novo značenje. Naposljetku, intelektualni kapital je ultimatum neophodan za postizanje dominacije na globalnom tržištu i ostvarivanje ekonomskog prosperiteta.

Keywords

EN

intellectual capital; digital economy; knowledge; informations; resources; ICT; global market

HR

intelektualni kapital; digitalna ekonomija; znanje; informacije; resursi; IKT; globalno tržište

• Publisher: Sciendo
• Journal: ECONOMICS
• Year: 2015
• Volume: 3
• Issue: 1
• Pages: 135-147

Dates

published

2015-06-01

online

2015-07-11

Contributors

author

Mihaela Stanivuk

• IGM „Drina“ Bijeljina, Bosna i Hercegovina
• IGM “Drina“ Bijeljina, Bosnia and Herzegovina

References

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Identifiers

DOI

10.1515/eoik-2015-0003