Tourist Destination Strenghts and Opportunities: Is Montenegro Ready for Chinese Tourists?

• Authors: Ana Stranjančević , Iva Bulatović , Darko Lacmanović , Andrej Raspor
• Languages of publication: EN

Abstracts

EN

Since Chinese outbound tourism currently represents the largest outbound tourist market, the opportunities for tourism of Montenegro in the Chinese tourist market should be certainly examined. The aim of this paper is to analyze the relevant data about Chinese tourists who are visiting Montenegro: their specific demographic characteristics, travel habits and main motivation, but also to identify the possible ways to increase the number of Chinese tourists in Montenegro in future. For the purpose of this paper, two years long empirical research was conducted among Chinese tourists in Montenegro with the help of questionnaire. Several interviews with representatives of tourism sector in Montenegro were carried out as well. The authors have concluded that only after the total adjustment of Montenegro tourist offer to the Chinese tourists’ preferences, Montenegro could be completely ready for intensive acceptance of Chinese tourists. What’s more, in order to attract larger number of Chinese tourists, the effective marketing policy of Montenegro as a tourist destination should be created in that direction and as well the specialized tourism promotion at the Chinese market should be carried out.

Keywords

EN

China; Montenegro; Tourism; Destination; Chinese tourists

• Publisher: Sciendo
• Journal: ECONOMICS
• Year: 2016
• Volume: 4
• Issue: 1
• Pages: 151-164

Dates

published

2016-06-01

online

2016-07-15

Contributors

author

Ana Stranjančević

• Mediterranean University, Faculty of Tourism in Podgorica, Montenegro

author

Iva Bulatović

• Mediterranean University, Faculty of Tourism in Podgorica, Montenegro

author

Darko Lacmanović

• Mediterranean University, Faculty of Tourism in Podgorica, Montenegro

author

Andrej Raspor

• School of Advanced Social Studies in Nova Gorica, Slovenia

References

• Arlt, W. G, (2016). China Information Day Conference. Budapest, March 3, 2016.
• Barnett, S. (2011). China: Economic Development and Outlook. Research Institute of Economy, Trade & Industry, IAA, .
• Bofulin, M., Raspor, A., Stranjančević, A., Bulatović, I. and Lacmanović, D. (2016). Small destinations in large tourism market: the analysis of Western Balkan countries and the Chinese outbound tourism. International Scientific Journal, 8, p. 130-143.
• Chang, R. C., Kivela, J. and Mak, A. H. (2010). Food preferences of Chinese tourists. Annals of Tourism Research, 37, p. 989-1011.[WoS][Crossref]
• Chen, Y., Lehto, X. Y. and Cai, L. (2013). Vacation and well-being: a study of Chinese tourists. Annals of Tourism Research, 42, p. 284-310.[WoS][Crossref]
• Cox, M. (2012). Power Shifts, Economic Change and the Decline of the West?. International Relations, 26, p. 369–388.
• Friedberg, A. (2011). A Contest for Supremacy: China, America and the Struggle for the Mastery of Asia. New York: W.W. Norton.
• Halper, S. (2010). The Beijing Consensus: How China’s Authoritarian Model Will Dominate the 21st Century. New York: Basic Books.
• Hofman, B. (2016). China’s medium-term Outlook: 2016-2020, Regional Agenda: Geo-economics with Chinese Characteristics: How China’s economic might is reshaping world politics. World Economic Forum Geneva.
• Jacques, M. (2012). When China Rules the World: The Rise of the Middle Kingdom and the End of the Western World. London: Penguin/Allen Lane.
• Kissinger, H. (2011). On China. New York: Penguin.
• Lacmanović, D. et. all. (2013). Project proposal: The development of integrated offer of sustainable tourism of Slovenia and Montenergo to the market modal East (Chine). Faculty of Tourism Bar.
• Lim, C. and Pan, G. W. (2003). An Econometric Analysis of Inbound Tourism for China. International Congress on Modeling and Simulation 3.
• Liu, P., Zhou, L., and Chandnani, R. (2013). Preferences and attitudes of Chinese outbound travelers: The hotel industry welcomes a growing market segment. Cornell Hospitality Report, 13, p. 6-15.
• Packer, J., Ballantyne, R., and Hughes, K. (2014). Chinese and Australian tourists’ attitudes to nature, animals and environmental issues: Implications for the design of nature-based tourism experiences. Tourism Management, 44, p. 101-107.[Crossref][WoS]
• Pearce, P. L., Wu, M. Y., De Carlo, M. and Rossi, A. (2013). Contemporary experiences of Chinese tourists in Italy: An on-site analysis in Milan. Tourism Management Perspectives, 7, p. 34-37.[Crossref]
• Purushothaman, R. and Wilson, D. (2003). Dreaming with BRIC’s: The Path to 2050. Global Economics Paper, 99, p. 1–24.
• Rakotonanahary, F., N. (2014). Profile of Chinese Outbound Tourists: Characteristics and Expenditures. American Journal of Tourism Management, 3, p. 17-31.
• Raspor, A., Kobal, T. and Rodič, B. (2012). Chinese tourists – are they an opportunity for the Slovene and Croatian tourist industry?. Tourism and Hospitality Management, 18, p. 111-125.
• Skivalou, M. and Filippidi, E. (2015). Chinese tourism: Development and prospects for Greece. Tourism and Hospitality Research, 21.
• Wong, I. K. A. (2013). Mainland Chinese shopping preferences and service perceptions in the Asian gaming destination of Macau. Journal of Vacation Marketing, 19, p. 239-251.
• Xu, Y., and McGehee, N. G. (2012). Shopping behavior of Chinese tourists visiting the United States: Letting the shoppers do the talking. Tourism Management, 33, p. 427-430.[WoS][Crossref]
• World Bank and the Development Research Center of the State Council, P. R. China. (2013). China 2030: Building a Modern, Harmonious, and Creative Society. Washington, DC: World Bank.

Identifiers

DOI

10.1515/eoik-2015-0027