Sports: Faster, Higher, Stronger, and Public Relations

• Authors: Ilan Tamir , Yehiel (Hilik) Limor , Yair Galily
• Languages of publication: EN

Abstracts

EN

Sport in the modern age is both politics and business. In a combined world of politics, business, hatred, jealousy and boastfulness, in which each person aims to achieve his objective while “disregarding all the rules,” as Orwell describes, public relations are a valuable strategic and tactical weapon. Success is not measured on the sports field alone, but in the newspaper headlines, on the television and the computer screens and in the bank account. The motto once proposed by Baron Pierre de Coubertin-“Citius, Altius, Fortius” (faster, higher, stronger)-is slowly clearing the way for a new, more updated motto: “Faster, higher, stronger, bigger (business) and especially-more PR.”

Keywords

EN

sport; public relations; media; communications

• Publisher: Sciendo
• Journal: Human Affairs
• Year: 2015
• Volume: 25
• Issue: 1
• Pages: 93-109

Dates

published

2015-01-01

online

2014-12-30

Contributors

author

Ilan Tamir

• School of communication, Ariel University

author

Yehiel (Hilik) Limor

• Tel Aviv University

author

Yair Galily

• Interdisciplinary Center (IDC) Herzliya, Israel

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Identifiers

DOI

10.1515/humaff-2015-0008