Organizational reputation risk management as a component of the dynamic capabilities management process1

• Authors: Kazimierz Krzakiewicz , Szymon Cyfert

Title variants

PL

Zarządzanie ryzykiem reputacji organizacyjnej jako składowa procesu zarządzania dynamicznymi zdolnościami

• Languages of publication: EN

Abstracts

EN

Intangible assets, such as reputation, brand value, strategic position, alliances, knowledge, human capital, play an increasingly important role in shaping the market value of an organization. At the same time, in the literature it is emphasized that the attribute of intangibility translates into an increased risk of destruction or impairment of assets. Thus, the research problem associated with the analysis of organizational reputation risk management as a component of the dynamic capabilities management process should be considered important from the point of view of management science. The study attempts to outline the concept of dynamic capabilities, define the concept of risk and subsequently discuss the relationship between dynamic capabilities and organizational reputation risk management.

Keywords

EN

Dynamic capabilities; reputational risk; organizational reputation risk

PL

Dynamiczne zdolności; ryzyko reputacyjne; ryzyko reputacji organizacyjnej

• Publisher: Sciendo
• Journal: Management
• Year: 2015
• Volume: 19
• Issue: 1
• Pages: 6-18

Dates

published

2015-05-01

online

2015-06-03

Contributors

author

Kazimierz Krzakiewicz

• Poznań University of Economics

author

Szymon Cyfert

• Poznań University of Economics

Identifiers

DOI

10.1515/manment-2015-0001