Commercialization Methods of a New Product/service in ICT Industry: Case of a Science & Technology Park

• Authors: Alireza Aslani , Hossein Eftekhari , Mahdi Hamidi , Bahareh Nabavi
• Languages of publication: EN

Abstracts

EN

Purpose: Commercialization is a step toward new products/services development. Due to high rate of product/service failure in ICT industry, the purpose of this paper is to study and evaluate commercialization methods implemented by companies that operate within ICT industry at the Science and Technology Park of University of Tehran. Design/Methodology/Approach: The methodology of this study is of field research type. After examining commercialization methods presented in the literature and confirming methods found by the discipline elite, structured interviews were conducted addressed managers and experts of ICT companies. Results: Three methods of “joint research contracts”, “exhibitions” and “spin-offs” are among the most common commercialization methods used by companies. Conclusion: Due to uncertainties that exist in ICT industry, companies should consider different strategies in order to develop successful products and services. Finally, specific policies are determined to implement each commercialization method in knowledge-based companies.

Keywords

EN

innovation; commercialization; ICT; science and technology park

• Publisher: Sciendo
• Journal: Organizacija
• Year: 2015
• Volume: 48
• Issue: 2
• Pages: 131-138

Dates

published

2015-05-01

received

2015-01-05

revised

2015-03-02

accepted

2015-03-30

online

2015-06-09

Contributors

author

Alireza Aslani

• Faculty of New Sciences and Technology, University of Tehran, Tehran, Iran

author

Hossein Eftekhari

• Faculty of New Sciences and Technology, University of Tehran, Tehran, Iran;

author

Mahdi Hamidi

• Faculty of New Sciences and Technology, University of Tehran, Tehran, Iran;

author

Bahareh Nabavi

• Faculty of New Sciences and Technology, University of Tehran, Tehran, Iran;

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Identifiers

DOI

10.1515/orga-2015-0007