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2014 | 4 | 4 | 73-79

Article title

Theoretical Analysis of the Professional Competence's Formation and Development in the Light of Ukrainian and Foreign Scientists (in Terms of the Marketers' Professional Skills and Abilities)

Title variants

Languages of publication

EN

Abstracts

EN
This paper defines formation of the concept of “competence”, attaches importance to the invariant of professional qualification, and explains core competencies of the marketer. The general and extensive use of the term “competence” in professional education and training has been indicated. It has been noted that recently the marketers' functions in the hotel sphere are in the centre of the commercial attention directly deduced. In current conditions the diversity of tourism requires special attention to the formation of the marketer's professional competence and the need for this formation has been thoroughly justified. It has been stressed on the Ukrainian and foreign scientists' opinions on professional competence. The attention has been drown to the conditions of the professional competence's formation and development. The fact that the result of the professional education is not in the form of graduate's knowledge, but in his practical preparedness to professional life's activities in typical and unusual situations has been confirmed. The list of competencies a person should possess for an effective professional activity has been presented. It has been highlighted that the formation of professional competencies promotes the mastery of students' fundamental knowledge and skills, which generally determines an effective professional activity. It has been approved that the knowledge should be as possible close to life and meet the requirements of the labour market

Publisher

Year

Volume

4

Issue

4

Pages

73-79

Physical description

Dates

online
2014-12-30
received
2014-12-30

Contributors

  • Postgraduate student, Ivan Franko Drohobych State Pedagogical University, Ukraine Address: 50/12 V. Velykoho str., Lviv region, Drohobych, 82100, Ukraine

References

  • 1. Ellen, P. S., Pilling, B. K. (2002). Using Employer Input to Assess Graduate Marketing Education Effectiveness: a Working Example of Curriculum Development. Marketing Education Review, 12 (1), p. 31-40.
  • 2. European Commission. (2009). Key Data on Education in Europe 2009. Brussels: Education, Audiovisual and Culture Executive Agency, p. 15, Retrieved 18.10.2014 from: http://eacea.ec.europa.eu/education/eurydice/documents/key_data_series/105EN.pdf. DOI 10.2797/1715.
  • 3. Le Diest, F. D., Winterton, J. (2005). What is Competence? Human Resources Development International, 8 (1), p. 27-46.
  • 4. McClelland, D. C. (1973). Testing for competence rather than for “intelligence”, American Psychologist, 28 (1), p. 1-14.[Crossref]
  • 5. McClelland, D. C. (2001). Where do we stand on Assessing Competencies? In: Raven, J. and Stephenson, J. (Eds.) Competence in the learning society, (27), p. 479-490. Retrieved 20.10.2014 from: http://jisctechdis.ac.uk/assets/Documents/resources/heca/heca_ cl27.pdf.
  • 6. Oxford Cambridge and RSA Examinations. (2000). Retrieved 20.10.2014, from: http://www.spanishrevision.co.uk/gcse/pdf/general/OCR_specification.pdf.
  • 7. Ryle, G. (2009). The Concept of Mind. Abingdon: Routledge. - p. 384.
  • 8. Spencer, Lyle and Signe (1993). Competence At Work: Models For Superior Performance. New York: John Wiley & Sons, Inc, p. 359.
  • 9. Stoof, A., Martens, R., van Merrienboer, J., Bastiaens, T. (2002). The boundary approach of competence: a constructivist aid for understanding and using the concept of competence. Human Resource Development Review, (1), p. 345-365.
  • 10. Wellman, N. (2009). An empirical investigation to identify the attributes and qualifications requirements of employers for early career marketers. In: Academy of Marketing Conference: Putting Marketing in its Place. Leeds, 7-9 July, p. 1-10.
  • 11. White, R. W. (1959). Motivation reconsidered: The concept of competence. Psychological review, No 66, p. 297-333.

Document Type

Publication order reference

Identifiers

YADDA identifier

bwmeta1.element.doi-10_1515_rpp-2015-0012
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