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2014 | 5 | 3 | 213-224

Article title

Methodology For The Selection Of Compensation Trade Tools In SMEs

Title variants

Languages of publication

EN

Abstracts

EN
The main aim of this paper is to determine which factors of business tools are important in Czech companies. To find these factors, theoretical information from the area of trade tools and data from primary research (obtained via questionnaire) were used. These data are applied by a statistical evaluation of selected indicators which could help determine the significance of the indicators in the area being monitored. Activities concerning the management of company finances are also partially incorporated, as due to their close cohesion with business, they cannot be excluded from the field of turnaround management. The business tools described in the paper see excellent usage not only during times of crisis but also in periods of prosperity, when their application provides companies with unique competitive advantages as a way of increasing GDP. The results of the paper confirm the necessity for compensation tools in the business environment and provide the significance level of the compensation tools used. Accurate usage could create an advantage in a global market characterised by high competition.

Publisher

Year

Volume

5

Issue

3

Pages

213-224

Physical description

Dates

published
2014-09-01
online
2014-10-17

Contributors

  • Brno University of Technology, Faculty of Business and Management, Kolejní 2906/4, 612 00 Brno, Czech Republic
  • Newton College, Politických veznu 912/10, 110 00 Praha, CzechRepublic

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Document Type

Publication order reference

Identifiers

YADDA identifier

bwmeta1.element.doi-10_2478_danb-2014-0012
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