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2007 | 3 | -1 | 23-35

Article title

Code Choice and Face

Authors

Title variants

Languages of publication

EN

Abstracts

EN
This paper starts by presenting the factors that govern language choices among multilinguals, to show then that they can be seen as the result of face considerations:1) "Natural" or "efficient" language choice: choosing the language for which the product of the competences of both partners is highest. This maximizes the negative face, i.e. the freedom of action, of both partners.2) Language practice: choosing a language not because it is the easiest one but because one wishes to practice it. This means reducing one's positive and negative face for the moment in order to increase them in the long run.3) Prestige or its opposite, fear of losing face by making mistakes. This is clearly the positive face aspect of language choices.4) And finally, compliance: adapting to the language preferences of one's partner by speaking either his mother tongue, or a language s/he has a preference for. This means reducing one's own negative face in order to increase the one of the partner. Which in turn will contribute to the positive face of both partners, one feeling important because s/he is being complied with, and the other getting the image of a kind and polite person.

Publisher

Year

Volume

3

Issue

-1

Pages

23-35

Physical description

Dates

published
2007-01-01
online
2007-07-16

Contributors

author
  • Innsbruck University

References

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  • Bäck, Bernhard and Eva Lavric. "English, French, Spanish, Italian, or Portuguese? Code choice and Austrian export." International Journal of Multilingualism, in press.
  • Brown, Penelope and Stephen Levinson. Politeness. Some Universals in Language Usage. Cambridge: CUP, 1978/1987.
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  • Lavric, Eva. "Zur Ökologie der Sprachwahl an einem Sprachinstitut." In ECOnstructing Language, Nature and Society. The Ecolinguistic Project Revisited. Essays in Honour of Alwin Fill, edited by Bernhard Kettemann and Hermine Penz, 145-171. Tübingen: Stauffenburg, 2000.
  • Lavric, Eva. "Qui parle quelle langue avec qui ? Sociogramme linguistique d'un institut de langues." In Comunicare in Ambiente Professionale Plurilingue, edited by Sara Cigada, Silvia Gilardoni and Marinette Matthey, 195-216. Lugano: USI, 2001.
  • Lavric, Eva. "Welche Sprache warum? Code choice in Arbeit und Wirtschaft." Språk & Marked 27 (2003): 1-54.
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  • Lavric, Eva. "Tiroler Variationen zum Thema der Sprachwahl in der Unternehmenskommunikation." In Sprache und Diskurs in Wirtschaft und Gesellschaft: linguistische, didaktische und interkulturelle Perspektiven, edited by Ursula Doleschal, Edgar Hoffmann and Tilmann Reuther. Frankfurt am Main: Peter Lang, in press e.
  • Leech, Geoffrey. Principles of Pragmatics. London: Longman, 1983.
  • Mrázová, Žofia. Le choix des langues dans une équipe de vente mulinationale en France. Communication externe avec les clients, et interne au sein de l'entreprise. Master's thesis, Wirtschaftsuniversität Wien, 2005.
  • Vandermeeren, Sonja. Fremdsprachen in europäischen Unternehmen. Untersuchungen zu Bestand und Bedarf im Geschäftsalltag mit Empfehlungen. Waldsteinberg: Heidrun Popp, 1998.

Document Type

Publication order reference

Identifiers

YADDA identifier

bwmeta1.element.doi-10_2478_v10016-007-0003-x
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