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2007 | 2 | 1 | 48-57

Article title

Tourism Master Plans An Effective Tourism Destination Management Tool in SEE

Title variants

Languages of publication

EN

Abstracts

EN
This paper examines the hypothesis that in SEE transitional economies there are two key success factors to insure the successful development of tourism. The first factor is the building up of an active role of government in structuring a state tourism strategy focused on increasing the international competitiveness of the given country's tourism sector. This would speed up the process of tourism development in a sustainable way, since the preservation of space and benefits for the local population should be the main strategic goals of future tourism development in SEE. The second success factor is the elaboration of tourism development master plans at a local level within the country, carried out with the broad involvement of stakeholders with a strong orientation towards pragmatic implementation. This paper uses the case study of Croatia, the most successful country in terms of tourism in SEE.

Keywords

Publisher

Year

Volume

2

Issue

1

Pages

48-57

Physical description

Dates

published
2007-04-01
online
2008-03-04

Contributors

author
  • Horwath Consulting Zagreb, Savska 144 A, 10000 Zagreb, Hrvatska
author
  • Horwath Consulting Zagreb, Savska 144 A, 10000 Zagreb, Hrvatska

References

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  • Cooper Chris, Fletcher John, Gilbert David and Wanhill Stephen (1996) "Tourism Principles and Practices". London: Longman, 1996
  • Croatia - Ministry of the sea, tourism, transport and development
  • Dragicevic Miroslav "Is It Possible to Rearrange croatian Tourism by Master Plans for Tourism Development", Horizons, Horwath Consulting Zagreb, (2006): 10-11
  • European Bank for Reconstruction and Development, "Transition Report 2006", London, (2006): 9
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  • Jeffries, David "Governments and tourism", Oxford: Butterworth-Heinemann, 2001
  • Jenkins, Carson L. "Tourism development strategies". In Developing tourism destinations, ed. L. J. Lickorish pp.61-77, Harlow: England, 1991
  • Lavery, Patrick "Tourism Planning", Huntingdom: Elm Publications, 2002
  • Leberman, Sarah I. and Mason, Peter "Planning for recreation and tourism at the local level: applied research in the Manawatu region of New Zealand". In Tourism Geographies 4(1), pp.3-21, 2002
  • Lickorish, Leonard J. "Developing Tourism Destinations: Policies and Perspectives, Harlow: Longman, 1991
  • Macedonia FYR - Ministry of Economy
  • Moldova - Ministry of Culture and Tourism
  • Montenegro - Ministry of Tourism and Governmental Protection
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  • Official tourism web sites of SEE countries (
  • Palman Adriano and Cizmar Sanja "Why is Croatia in Need of Tourism Master Plans?", Horizons, Horwath Consulting Zagreb, (2004):10-11
  • Porter, Michael E. "The Competitive Advantage of Nations, New York: Free Press, 1990
  • Republic of Croatia, Ministry of Tourism, "Strategy Report - Croatian Tourism Development by 2010", Zagreb 03
  • Ritchie, J. R. Brent and Crouch Geoffrey, "The Competitive Destination: A Sustainable Tourism Perspective, Oxon: CABI Publishing, 2003
  • Romania - Ministry of Tourism
  • Serbia - Minstry of Trade, Tourism and Services
  • The European Commission, "Status of SEE countries' relations with the EU"
  • The European Commission, "The European Commission and EU policy towards South East Europe"
  • The European Commission, "What is the economic situation in the Region?"
  • THR and Horwath Consulting Zagreb, "Strategic Marketing Plan of Croatian Tourism 2001-2005", Barcelona-Zagreb (2001)
  • THR and Horwath Consulting Zagreb, "Tourism Development Master Plan of Istria 2004-2012", Barcelona-Zagreb, (2003)
  • Veal, Anthony James "Leisure policy and planning, Harlow: Longman, 1994
  • Williams, Stephen, "Tourism geography", London: Routledge, 1998[PubMed]
  • World Bank, World Development Indicators Database
  • World Travel & Tourism Council, "Tourism Satellite Accounting Research 2006"
  • WTO Technical Cooperation

Document Type

Publication order reference

Identifiers

YADDA identifier

bwmeta1.element.doi-10_2478_v10033-007-0015-z
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