2011 | 44 | 6 | 179-184
Article title

Strategical Perspective of Corporate Environmental Policy

Title variants
Languages of publication
The authors of the article analyze the benefits of corporate environmental policy in pursuance of a competitive advantage in the global market. Corporate environmental policy described as a strategic business investment opens new possibilities for their relationships with stakeholders and contributes to the promotion of social activity and to the attainment of the competitive advantage. By emphasizing the positive environmental policy's impact on competitive advantage of corporation in the global market the article treats of corporate environmental performance benefits, which are defined as improvement of relations with all stakeholders, intensification of corporation image, reputation development, business growth and customer loyalty. The paper deals with the development of Lithuanian corporate environmental policy in recent years and investigates the relationship between corporation activities and the improvement of relations with the stakeholders, which influences intensification of corporation's image and thereby increases competitive advantage of corporation. Researching the impact of corporate environmental policy on increasing competitive advantage, the authors found that active environmental performance positively influences business relationships with stakeholder groups and increases their competitive advantage in the global market.
Physical description
  • Kaunas University of Technology, Laisves al. 55, LT -44309 Kaunas, Lithuania
  • Kaunas University of Technology, Laisves al. 55, LT -44309 Kaunas, Lithuania
  • Aragon, J. A. (1998). Strategic Proactivity and Firm Approach to the Natural Environment. Academy of Management Journal, 41(5), 556-567.[Crossref]
  • Bigne, E., Chumpitaz, R., Andreu, L. & Swaen, V. (2005). Percepcion de la Responsabilidad Social Corporativa: un analisis Cross-cultural. Universia Business Review, No. 5, 14-27.
  • Burnett, R. D. & D. R. Hansen. (2008). Ecoefficiency: Defining a role for environmental cost management. Accounting, Organizations and Society, 33 (6), 551-581, DOI: 10.1016/j.aos.2007.06.002[WoS][Crossref]
  • Buysse, K. & Verbeke, A. (2003). Proactive Environmental Strategies: A Stakeholder Management Perspective. Strategic Management Journal, 24(5), 453-470. DOI:10.1002/smj.299.[Crossref]
  • Council Directive of 15 July 1975 on waste (75/442/EEC). (1975). Available from:
  • Corporate Social Responsibility in Lithuania. (2009). Available from:
  • Delmas, M. & Toffel, M. W. (2004). Stakeholders and environmental management practices: an institutional framework. Business strategy and the Environment, 13(4):209-222. DOI:10.1002/bse.409.[Crossref]
  • Environment Agency. (2011). Available from:
  • Environmental management and other management and leadership standards. (2011). Available from:
  • JAL: CSR Report. (2006). Available from:
  • Fuentes, E. (2006). La responsabilidad social corporativa. Su dimension normativa: implicaciones para las empresas espaiolas. Pecvnia, No. 3: 1-20.
  • General Assembly of the United Nations. (2011). Available from:
  • Gonzalez, O. & Gonzalez, J. (2007). Enfoque de marketing y proactividad medioambiental. Mediterraneo economico, No. 11: 129-146. Available from: (2010.12.20)
  • Gruzevskis, B., Vasiljeviene, N., Moskvina, J. & Kleinaite, I. (2006). Corporate Social Responsibility// Topical questions of social policy. Vilnius, 2006. p. 40. ISSN 1648-6269.
  • Lifosa: Social responsibility. (2011). Available from:
  • Lithuanian Standards Board. (2011). Available from:
  • Porter, M. E. & Kramer, M. R. (2002). The competitive advantage of Corporate Philanthropy. Harvard Business Review, 80(12), 56-68.[PubMed]
  • Other-environmental-impacts. EDF Energy. (2009). Available from:
  • Ruzevicius, J. (2010). Lithuanian system of quality certification. Available from:
  • Lifosa: Social responsibility. (2011). Available from:
  • Sustainable Development strategy. (2009). Available from:
  • TEO: Environment protection. (2011). Available from:
  • The Bosch Group-Sustainability. (2011). Available from:
  • The ISO Survey of ISO 9001:2000 and the ISO 14001 Certificates (2003). Available from:
  • The ISO Survey-2008. Available from:
  • The state of responsible business: Global corporate response to environmental, social and governance (ESG) challenges// A report by Ethical Investment Research Services (EIRIS). (2007). Available from:
  • The state of responsible business 2008: Implications for PRI Signatories. (2008). Available from:
Document Type
Publication order reference
YADDA identifier
JavaScript is turned off in your web browser. Turn it on to take full advantage of this site, then refresh the page.