PL EN


2011 | 4 | 14 | 201-208
Article title

Analysis of E-marketing Strategies

Authors
Title variants
Languages of publication
EN
Abstracts
EN
The Internet has led to an increasingly connected environment, and the growth of Internet usage has resulted in declining distribution of traditional media: television, radio, newspapers and magazines. Marketing in this connected environment and the use of that connectivity to market is e-marketing. E-Marketing embraces a wide range of strategies, but what underpins successful e-marketing is a user-centric and cohesive approach to these strategies. While the Internet and the World Wide Web have enabled what we call New Media, the theories that led to the development of the Internet have been developed since the 1950s. This paper focuses on only e-marketing strategies, not the plan of e-marketing.
Publisher
Year
Volume
4
Issue
14
Pages
201-208
Physical description
Dates
published
2011-01-01
online
2011-12-17
Contributors
author
  • Faculty of Commerce, Department of Business Technology, University of Economics in Bratislava, Dolnozemská cesta 1, 852 35 Bratislava
References
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Document Type
Publication order reference
Identifiers
YADDA identifier
bwmeta1.element.doi-10_2478_v10151-011-0006-z
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