Branding the Green Education: Challenges Facing Implementation of Education for Sustainable Development in Egypt

• Authors: Omar Ramzy , Rasha Wahieb
• Languages of publication: EN

Abstracts

EN

Due to the scarcity in natural resources and the demand for green labour and economy, education for sustainable development (ESD) gained a great importance in developed countries, let alone developing ones. From this point of view, this paper is studying the possibility of infusing ESD in Egypt after one and a half years since January 2011 youth revolution. A primary data gathering method was conducted within a sample of 79 young undergraduate people (67 from the American University in Cairo and 12 fresh graduates from conventional educational systems). The results indicated that there is a positive relationship between high cultural resources along with early childhood awareness and ESD adoption and infusion. Also, Spearman’s rank association test showed a negative relationship between ESD infusion and the satisfaction level of the current conventional curriculum. On the other hand, Spearman’s rank association test showed that α is greater than 0.05; accordingly, there was no correlation between ESD infusion if introduced within the curriculum of an existing well-established university than if introduced as the final outcome of a new university specialised in ESD. The paper highlights the importance of ESD brand associations offered as a service product. After validating the hypothesis, the author discusses the findings and provides solid recommendations for ESD infusion in Egypt.

Keywords

EN

education for sustainable development; green education; branding; cultural resources

• Publisher: Sciendo
• Journal: Discourse and Communication for Sustainable Education
• Year: 2012
• Volume: 3
• Issue: 1
• Pages: 83-99

Dates

published

2012-01-01

online

2013-06-08

Contributors

author

Omar Ramzy

• Heliopolis University for Sustainable Development, Egypt

author

Rasha Wahieb

• Heliopolis University for Sustainable Development, Egypt

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Identifiers

DOI

10.2478/v10230-012-0006-x