PL EN


2010 | 2 | 2 | 7-24
Article title

Visibility, Usability and Accessibility of Polish E-Commerce Websites From the B2C Sector

Title variants
Languages of publication
EN
Abstracts
EN
In the time of rapid development of Internet technologies and changing competitive environment, one of the most significant ways of creation of the e-commerce endeavor value is the increase of the incoming traffic of the internet website and the level of its conversion into business goals. Undertaking activities form the scope of internet marketing and increase of the usability and accessibility of websites are supporting this cause. However, this issues being broadly described in the literature they still have limited applications in business practice. The article presents the most important factors influencing the scope and characteristics of internet traffic that depends on the internet website owners. Issues are illustrates with research of listed factors that were performed on selected e-commerce systems from the B2C sector in Poland.
Publisher
Year
Volume
2
Issue
2
Pages
7-24
Physical description
Dates
published
2010-01-01
online
2012-03-20
Contributors
  • Faculty of Management, Warsaw University of Technology, 02-524 Warszawa, Poland
References
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Document Type
Publication order reference
Identifiers
YADDA identifier
bwmeta1.element.doi-10_2478_v10238-012-0025-8
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