I’m Lovin’ it

• Authors: Anca Cehan
• Languages of publication: EN

Abstracts

EN

The paper presents the special meanings and many-sided implications that can be conjectured from the use of a stative verb in the progressive, and the linguistic difficulties encountered in analysing McDonald’s slogan. It reviews the behaviour of to love when tested for stativeness and concludes that as a “progressive stative” verb it can be cleverly exploited for fresh emotional implications.

Keywords

EN

emotional implications; progressive aspect; progressive stative; stative verb

• Publisher: Sciendo
• Journal: Romanian Journal of English Studies
• Year: 2012
• Volume: 9
• Issue: 1
• Pages: 12-21

Dates

published

2012-12-01

online

2013-02-21

Contributors

author

Anca Cehan

• “Alexandru Ioan Cuza” University of Iaşi

References

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Identifiers

DOI

10.2478/v10319-012-0002-2