Commodification and Identity in Chick Lit

• Authors: Anemona Alb
• Languages of publication: EN

Abstracts

EN

This paper looks at the parochial facets of femininity versus their globalized avatars as apparent in two chick lit novels, Helen Fielding’s “Bridget Jones: The Edge of Reason” 1999 and one of the novels in Sophie Kinsella’s The Shopaholic series, “Shopaholic Abroad” 2001. The paradigm I am operating within is that of consumerism and commodification as the new forms of globalization. More specifically, the paper sets out to investigate the extent to which global and local facets of (feminine) identity overlap, thus engendering what I label ‘glocal’ femininities, and the role of the commodification thereof.

Keywords

EN

commodification; global / local persona; femininity.

• Publisher: Sciendo
• Journal: Gender Studies
• Year: 2012
• Volume: 11
• Issue: Supplement
• Pages: 157-162

Dates

published

2012-12-01

online

2012-12-28

Contributors

author

Anemona Alb

• University of Oradea, 1, Universității St, Oradea, Romania

References

• Andrews, Stuart. “Performing in Never Never Land: The Trafford Centre”. Paper presented at the Texts and Nations Conference, Lancaster University, 1999.
• Baylis, John and Steve Smith. The Globalization of World Politics. Oxford: Oxford University Press, 1997 (1998).
• Fielding, Helen. Bridget Jones: The Edge of Reason. London: Picador, 1999.
• Kinsella, Sophie. Shopaholic Abroad. London: Swan Publishing House, 2001.
• Said, Edward. Orientalism. Western Conceptions of the Orient. London: Penguin Books, 1978.[WoS]
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Identifiers

DOI

10.2478/v10320-012-0014-9