Internet Sale of Trust Products
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Constant development of IT technology, modernised telecommunication infrastructure and fast growth of Internet all lead banks and other financial institutions to introduce modern distribution channels for their products. The traditional sale of for instance investment funds through broker offices and banks is partially replaced by Internet distribution. The web sites of investment societies are very flexible and can effectively replace traditional brokers and other forms of investment fund sale. The main aim of the societies is to treat their client not as a passive buyer but as an active user that can choose the most profitable and suitable product. In the XXI century the investment fund managers cannot omit the Internet distribution channel. The funds are sold not only through the specific societies web sites but also through the internet banks and independent financial advisers' offices. The start of selling investment funds via Internet by mBank has triggered the dynamic development of Internet distribution. Now nearly all the banks having the investment fund society in their capital group are selling via Internet. The clients demand not only Internet access to their bank accounts but also the access to their investment fund register. The times when banks distributed only deposits and simple credits via Internet are gone. Now it is possible to invest actively in investment funds through the Net and there are clients who prefer not to visit traditional broker. It is very likely that soon the investment fund Internet distribution in Poland will reach the level of well developed financial markets. The new ways of investment funds distribution would not be unusual anymore.
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