PL EN


2011 | 11 | 135-144
Article title

Marketing w mediach społecznych na przykładzie strony społecznościowej Biblioteki Uniwersyteckiej w Toruniu w serwisie Facebook

Content
Title variants
EN
MARKETING IN THE SOCIAL MEDIA ON THE EXAMPLE OF THE SOCIAL WEBPAGE OF THE UNIVERSITY LIBRARY IN THE SOCIAL NETWORKING SERVICE FACEBOOK
Languages of publication
PL
Abstracts
EN
The article discusses the issue of using the potential of the social media in carrying out electronic library services. It shows the strategies of optimization of social media and the methods of social marketing on the example of the fanpage of the University Library in Torun in the service Facebook. Marketing in social media is a new field and undoubtedly it is necessary to verify the condition of research and to familiarize Polish librarians with the systematized collection of data on this subject. Thus, the article is supposed to be a guide for librarians, who need ideas to use the social service Facebook in their work. The article includes answers to many questions such as how to collect a group of loyal fans, how to organize competitions and events, how to avail the Online Public Access Catalogue of the library, how to make the social webpage look professional, and how to use the advanced functions and possibilities of Facebook.
Year
Volume
11
Pages
135-144
Physical description
Document type
ARTICLE
Contributors
  • Dominik Miroslaw Piotrowski, Uniwersytet Mikolaja Kopernika w Toruniu, Biblioteka Uniwersytecka, ul. Gagarina 13 1, 87-100 Torun, Poland
References
  • Gąsiewski M., Social media optimization i social media marketing [online], [Dostęp 6.02.2011]. Dostępny w World Wide Web: http://www.ittechnology.us/social-media-optimization-i-social-media-marketing/.
  • Ledford J., Biblia SEO, Helion 2009.
  • Tkaczyk P., Facebook marketing: Różnica między profilem a stroną [online], [Dostęp 20 III 2011]. Dostępny w World Wide Web: http://paweltkaczyk.midea.pl/marketing-branding/facebook-marketing-profil-strona-fan/.
  • Treadaway C., M. Smith, Godzina dziennie z Facebook marketingiem, Helion 2010.
Document Type
Publication order reference
Identifiers
CEJSH db identifier
11PLAAAA105612
YADDA identifier
bwmeta1.element.e14f715c-0b6e-3eaa-8e3b-4c5c2eb3fcaf
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