The Role of Non-verbal Factor in the Advertising

• Authors: Makowski M.
• Languages of publication: PL

Abstracts

EN

The text presents the problem of non-verbal communication's various definition and various research data acquired by researchers representing different scientific fields. The text also indicates the possibilities of implementing non-verbal individual communication used in personal promotion, in order to increase mass communication efficiency. It also presents the main roles of co-existing non-verbal communication elements and verbal messages in exemplary TV ads.

Keywords

EN

NON-VERBAL COMMUNICATION; PERSONAL PROMOTION

Discipline

• ECONOMICS: ECONOMICS

• Publisher: Spółdzielczy Instytut Naukowy G. Bierecki sp.j.
• Journal: Pieniądze i Więź
• Year: 2006
• Volume: 9
• Issue: 4(33)
• Pages: 45-53
• Document type: ARTICLE

Contributors

author

Makowski M.

• M. Makowski, Wyzsza Szkola Zarzadzania w Kwidzynie, ul. 11 Listopada 13, 82-500 Kwidzyn, Poland

Identifiers

CEJSH db identifier

07PLAAAA02334867